The same product can produce different profit on your own website, at a craft show, and on a marketplace. The materials and labor did not change. The cost of making the sale did.

Percentage fees grow with the price

If a sales channel charges a percentage, it takes more dollars as your selling price rises. This is why simply adding the expected fee to your cost understates the price you need.

A fixed transaction charge matters most on lower-priced products. Thirty cents is a small share of a $100 order and a much larger share of a $4 order.

Use the fee that matches the channel

Fee schedules change and may vary by account, category, country, advertising choice, or payment method. Check the current terms for your own account instead of copying a rate from an old article.

Pro users can save separate sales channel profiles in Worth The Make. That makes it easier to compare a direct sale with a marketplace sale without retyping the fee each time.

Decide whether prices should match everywhere

Some sellers keep one public price for consistency. Others charge different prices because a marketplace creates additional costs or reaches a different customer. Either approach can work. The important part is knowing the profit you expect from each channel.

Do not forget discounts and promoted listings

A regular sale price, coupon, or optional advertising fee can reduce the amount you keep. Use a discount buffer if promotions are a normal part of your plan. For occasional promotions, calculate the discounted scenario separately before launching the sale.

Clear channel-by-channel numbers help you decide where a product deserves your inventory and marketing time.

Run the numbers for your product

Use the free calculator to turn the ideas in this guide into a price you can work with.

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